Partnership Opportunities
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e-Parenting Network

The e-Parenting Network (ePN) is one of CICH's most innovative new programs and represents a unique sponsorship opportunity. Launched in 2002, this interactive web TV parenting series is accessed through the Internet at www.eparentingnetwork.ca. The initiative was developed to provide a credible, timely, one-stop child health resource for parents and caregivers. Participants can watch programs/webcasts, read and download valuable information, and e-mail questions to be answered by child health experts. The site contains viewable video, downloadable and printable documents, research material, and links to other child health resources.

The first module, which addressed the impact of climate change, was successfully launched in the spring of 2002. Further modules are planned on the topics of safety in the home, the car and the neighbourhood; nutrition for infants, toddlers and school-age children; and effective parenting strategies.

Sponsorship Benefits

Sponsoring ePN gives your organization the opportunity to be seen as a leader in providing the necessary tools to promote and educate caregivers on child health, and shows your company's commitment to improving the lives of Canada's children. It also provides an opportunity to reach expectant parents, parents, grandparents, extended family members and health care service providers with information about your company's products and/or services.

The e-Parenting Network is promoted extensively through CICH's network, including:

  • advance promotion of ePN on CICH website (over 2 million hits annually);
  • e-mail darts sent to CICH's network of 250,000 contacts (National Children's Alliance) with a forward multiplier of 10x sent eight times = 20 million hits;
  • marketing via the Canadian Public Health Association (CPHA), including listings
    in Health Digest (distribution 1,400) and CPHA Journal (distribution 3,000);
  • postcard-size insert advertising ePN in all mailings from CICH (25,000 pieces annually); and
  • national media coverage - past media coverage has generated over 50 million impressions annually.

Sponsorship Recognition

All ePN sponsors receive the following:

  • ePN sponsor listing in resource section of CPHA Journal (distribution 3,000);
  • Logo on flyer sent to delegates of CPHA's annual conference;
  • E-mail darts for use within your company email database;
  • Camera-ready matte story to generate grassroots media coverage; and
  • Sustained visibility of corporate logo through archived modules on the ePN website.

Additional recognition at various levels of sponsorship are noted below:

Gold Sponsor - $10,000

  • Corporate participation on expert panel
  • National press release to announce sponsor's participation with a quote from company spokesperson
  • Category exclusivity
  • Opportunity for company spokesperson to pre-tape an introduction for the webcast
  • Logo and link on CICH and ePN websites
  • Logo on promotional flyer distributed through CICH (25,000 distributed to parents, health care professionals and other supporters of CICH)
  • Recognition in CICH newsletter, Child Health
  • Listed as a supporter of CICH in Annual Report

Silver Sponsor - $7,500

  • Category exclusivity
  • Opportunity for company spokesperson to pre-tape an introduction for the webcast
  • Logo and link on CICH and ePN websites
  • Logo on promotional flyer distributed through CICH (25,000 distributed to parents, health care professionals and other supporters of CICH)
  • Recognition in CICH newsletter, Child Health
  • Listed as a supporter of CICH in Annual Report

Bronze Sponsor - $5,000

  • Logo and link on CICH and ePN websites
  • Logo on promotional flyer distributed through CICH (25,000 distributed to parents, health care professionals and other supporters of CICH)
  • Recognition in CICH newsletter, Child Health
  • Listed as a supporter of CICH in Annual Report

Research and Program Development Services

In addition to the philanthropic and sponsorship opportunities noted above, CICH also provides research and program development services to the private sector to facilitate better understanding of general and specific child health issues. This includes expert counsel on child health issues, professional parent education, cooperative advertising and social marketing strategies.

While companies benefit from CICH's credibility and insights into child health, CICH builds its capacity and has key stakeholders and additional resources applied strategically to health issues.

The Institute has worked with a number of Canadian companies in this capacity. Many of our partners have told us how powerful these collaborations can be:

The expertise and counsel provided to Pfizer by the Canadian Institute of Child Health were invaluable…CICH brought together a panel of Canadian experts from fields such as paediatrics, nursing, childcare and pharmacy to review and comment on Benylin Freezer Pops labeling and packaging, ensuring that proper safety precautions were taken.

Calvin Hwang, Senior Brand Manager
Pfizer Consumer Group

We at General Mills Canada are very proud to partner with the Canadian Institute of Child Health (CICH). Their mission of supporting the health and well being of children in Canada is something that truly resonates with us. As the voice of children and youth in Canada, CICH provides our company with effective guidance on issues surrounding child health, and through this partnership we are able to develop and optimize beneficial programs and food products for families across Canada.

Christi Strauss, President
General Mills Canada

Eli Lilly had a recent opportunity to work with CICH on a project regarding attention deficit hyper-activity disorder (ADHD). CICH facilitated two workshops designed to explore and better understand the various perspectives on ADHD, with participants that included teachers, parents, physicians and psychologists. The sessions were very well coordinated and well facilitated; and allowed me to hear first hand about the issues associated with ADHD. As well, the richness of the conversation among these groups was apparent; the fact the sessions were coordinated by CICH allowed a legitimacy and a neutrality to the discussion that Eli Lilly could not have accomplished otherwise.

Neelam Bance, New Product Planning
Eli Lilly Canada

 

The Canadian Institute of Child Health plays a unique
and vital role in the health of our children. When you
support CICH, you're supporting research that is
translated into evidence-based action, policies that become better practices, and, ultimately, healthier children.

 

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Last Reviewed: February 28, 2003

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