The e-Parenting Network (ePN) is one of CICH's most innovative new programs and represents a unique sponsorship opportunity. Launched in 2002, this interactive web TV parenting series is accessed through the Internet at www.eparentingnetwork.ca. The initiative was developed to provide a credible, timely, one-stop child health resource for parents and caregivers. Participants can watch programs/webcasts, read and download valuable information, and e-mail questions to be answered by child health experts. The site contains viewable video, downloadable and printable documents, research material, and links to other child health resources.
The first module, which addressed the impact of climate change, was successfully launched in the spring of 2002. Further modules are planned on the topics of safety in the home, the car and the neighbourhood; nutrition for infants, toddlers and school-age children; and effective parenting strategies.
Sponsoring ePN gives your organization the opportunity to be seen as a leader in providing the necessary tools to promote and educate caregivers on child health, and shows your company's commitment to improving the lives of Canada's children. It also provides an opportunity to reach expectant parents, parents, grandparents, extended family members and health care service providers with information about your company's products and/or services.
The e-Parenting Network is promoted extensively through CICH's network, including:
All ePN sponsors receive the following:
Additional recognition at various levels of sponsorship are noted below:
Gold Sponsor - $10,000
Silver Sponsor - $7,500
Bronze Sponsor - $5,000
Research and Program Development Services
In addition to the philanthropic and sponsorship opportunities noted above, CICH also provides research and program development services to the private sector to facilitate better understanding of general and specific child health issues. This includes expert counsel on child health issues, professional parent education, cooperative advertising and social marketing strategies.
While companies benefit from CICH's credibility and insights into child health, CICH builds its capacity and has key stakeholders and additional resources applied strategically to health issues.
The Institute has worked with a number of Canadian companies in this capacity. Many of our partners have told us how powerful these collaborations can be:
The expertise and counsel provided to Pfizer by the Canadian Institute of Child Health were invaluable CICH brought together a panel of Canadian experts from fields such as paediatrics, nursing, childcare and pharmacy to review and comment on Benylin Freezer Pops labeling and packaging, ensuring that proper safety precautions were taken.
Hwang, Senior Brand Manager
We at General Mills Canada are very proud to partner with the Canadian Institute of Child Health (CICH). Their mission of supporting the health and well being of children in Canada is something that truly resonates with us. As the voice of children and youth in Canada, CICH provides our company with effective guidance on issues surrounding child health, and through this partnership we are able to develop and optimize beneficial programs and food products for families across Canada.
Eli Lilly had a recent opportunity to work with CICH on a project regarding attention deficit hyper-activity disorder (ADHD). CICH facilitated two workshops designed to explore and better understand the various perspectives on ADHD, with participants that included teachers, parents, physicians and psychologists. The sessions were very well coordinated and well facilitated; and allowed me to hear first hand about the issues associated with ADHD. As well, the richness of the conversation among these groups was apparent; the fact the sessions were coordinated by CICH allowed a legitimacy and a neutrality to the discussion that Eli Lilly could not have accomplished otherwise.
Bance, New Product Planning
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Last Reviewed: February 28, 2003