National Survey Reveals Canadian

Parents Inundated with Often Conflicting Child Health Information

New interactive, web TV for parents offers
one-stop destination for reliable, up-to-date
child health information


May 30, 2002

 

OTTAWA, ON - Eighty-six per cent of parents, guardians, grandparents, and caregivers are overwhelmed by the amount of child health information available, reveals a recent Omnitel survey commissioned by the Canadian Institute of Child Health. Recognizing the need for a one-stop resource for reliable, accurate, up-to-date child health information, the Canadian Institute of Child Health (CICH) today unveiled e-Parenting Network, an innovative, interactive web TV parenting series accessed through the Internet, at www.eparentingnetwork.ca, for Canadian families. The first live session, Climate Change, will air in June.

 

Proper parenting advice can be very confusing. The survey revealed that nearly half (46 per cent) of parents find that existing parenting information is inconsistent, conflicting or out-of date. e-Parenting Network has been developed as a credible, timely child health resource for parents, guardians, grandparents, and caregivers.

 

"According to the survey, one in four Canadian parents, guardians, grandparents, and caregivers are increasingly relying on the Internet for child health information and yet, they also feel there is too much child health information from which to choose," says Dawn Walker, Executive Director, Canadian Institute of Child Health. "Developed by child health experts, the innovative web TV format of the e-Parenting Network series allows parents to access reliable, current, credible information, any time they need it, from anywhere."

 

One-stop resource for all your child health concerns

  • 86 per cent of Canadian parents, guardians, grandparents, and caregivers view the overwhelming amount of information available as their biggest challenge when searching for child health information

With the launch of e-Parenting Network parents, guardians, grandparents,
and caregivers will now be able to access all areas of child health through
one resource. Topics of the e-Parenting Network interactive web TV series
include: Nutrition (three modules - The First Year, Toddlers and School- Age
and Adolescents
), Safety and Injury Prevention (three modules - Vehicle
Passenger Safety, Home Safety and Neighborhood Safety
), Climate Change
(one module), and Family Relationships/Positive Parenting (one module).
The series is hosted by Jayne Glenn, a New Brunswick mother of two and
host of "Put A Lid On It" on the LIFE Network.

 

Expert advice

  • 40 per cent of parents, guardians, grandparents, and caregivers indicated that it is difficult finding information supported by medical professionals
  • 37 per cent also indicated that it is challenging to find child health information supported by research and/or studies

To ensure parents are accessing the most up-to-date and reliable information, each e-Parenting Network session is developed by a Project Advisory Committee that monitors the direction of the project; a Project Education Specialist, who compiles and analyses current data and produces a research paper on the specific topic; and finally a Sub-Advisory Committee consisting of child health professionals to review the content for accuracy. An expert on the specific topic also conducts each session. In addition, parents are able to ask the expert presenters questions through the interactive portion of the program.

 

Expert parenting advice from anywhere in the country

 

Most Canadian parents, guardians, grandparents, and caregivers (28 per cent) turn to their paediatrician or family doctor for child health information, followed by the media (25 per cent) and their own parents or family members (21 per cent)

 

While many parents may have their doctors on speed dial, or are a quick 10-minute drive to the doctor's office, the mother in a remote area of Northwestern Ontario may not have the luxury of quick access to a child health expert. Because e-Parenting Network is accessed through the Internet, parents can find expert advice at their fingertips. In addition, because e-Parenting Network is interactive, a mom in the Yukon can listen to, or provide advice to, the father in Newfoundland.

 

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About the Canadian Institute of Child Health
The Canadian Institute of Child Health has been making major differences in the life of every child since 1977. It is the only national organization that maintains a comprehensive statistical profile on children's health and the only non-profit, charitable organization committed solely to improving the health of our children. Its goal is to provide all Canadian children with the best possible future.

 

 

 

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